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This may be useful as you plan your purchases for 2011 Halloween and beyond.
POP CULTURE has proven to have a tremendous impact on Halloween, dictating what will be hot. Witness the demand for Lady Gaga, Jersey Shore, Super Mario Bros. There are a lot of influences, both current and retro, that fall under the "pop culture" category, so here they are:
MOVIES!!! This is the year (2011) of the Super Hero: Green Lantern, Thor, Captain America are all in theaters between April & July. These will drive demand for all super heros, including Batman, Superman, Robin, already top sellers. Green Lantern is slated to be the BIG box office winner and we will have the Green Lantern costumes & accessories. Thor's viking theme will drive demand for viking costumes and viking hats and we have those and the licensed costumes. Captain America features Zombies, another popular theme this year.
Returning Favorites, such as Pirates of the Caribbean 4 (May theater release) will resurrect the pirate craze. Harry Potter's final movie (July theater release) will drive demand for everything Harry Potter, including ADULT sizes. Yes, those youngsters who grew up with Harry are now in College!
Classic movie themes continue to perform every year: Freddy, Jason, Wizard of Oz, Star Wars. Did I mention that all 6 Star Wars films will be released on Blu-Ray DVD this year, and supported with TV ads?
MUSICAL ICONS are topping the charts. Lady Gaga & Michael Jackson are still going strong. This year it will be Katy Perry who steals the show! If you don't know who she is, you need to take a look at her video, California Gurls.
We should be getting info on her costumes & accessories soon! Another contemporary star is Rhianna, who rocks her own edgy style. KISS is another new addition including collector costumes. And Freddy Mercury/Queen, along with ABBA, will join the line-up this year,2 d011, as well. These fit neatly into both the Music & Retro Pop categories.
RETRO is where it's at! The 50's, 60's, 70's & 80's have captured a strong segment of sales, not just at Halloween, either. This popular party theme sells all year round! Cruisers, hippies, rockers, disco babes, 80's hair bands! Stock up on afros, mullets, peace medals, cat-eye glasses, and more, in addition to costumes, Don't forget about your Icons from yesteryear: Elvis, Marilyn, Betty Boop, Ghostbusters, Strawberry Shortcake, The Muppets, Smurfs, ETC.
VIDEO GAMES have alot of influence, as reflected in the popularity of Mario & Luigi, sell-outs the past 2 Halloweens! Enter Mortal Kombat and God of War III, this year. Coupled with our current Halo and World of Warcraft properties, you can hit this segment to cover your gamers.
SEXY costumes continue to be a strong category. A good place to start is with the Secret Wishes Super Heroines, especially this year! Batgirl, Supergirl, Wonder Woman are always sell-outs. Don't overlook Green Lantern, Catwoman, Robin, The Flash, or Green Hornet, either. We added new Justice League costumes this year---they are fabulous! Available in Wonder Woman, Supergirl, Batgirl & Robin, each feature a corset and skirt to get the best fit on most figures. And finally, Sucker Punch, releasing in theaters in March, features an edgy line-up of costumes that I believe will be good sellers regardless of how well the movie does.
If Super Heros aren't your style, I recommend our Playboy line. Very popular, with name recognition, and a great selection of styles to choose from.
ZOMBIES & VAMPIRES: Vampires have become hot with the Twilight movie madness. Get set for the new Twilight Saga: Breaking Dawn Part 1, set to release in theaters November, 2011. In the meantime, The Walking Dead, a TV series about Zombies, airing on AMC, has gained a cult following. Rubies has that license, plus a wide selection of non-licensed zombie costumes and accessories, all new this year.
ACCESSORIZE!! Sales of accessories have sky-rocketed the past couple years. Make your own costume, we supply the components that will make the costume: Wigs, Hats, Stockings, Capes, Jewelry, Weapons, Make-up, Shoes. These items are fun too!
TEEN/TWEENS are looking for something a little more cutting-edge, but still age-appropriate. We expanded our Dramalicious & Drama Queens lines to emulate the sexy costumes, but maintain a G rating. Be sure to check these out our new Snow White is stunning and coming soon.
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